Bravo
Bravo
ADE's work with Bravo
Top Chef Home Edition
Bringing Quickfire challenges home.
Strategy + Design + Dev
We Packed Our Knives
We got engaged early in this project helping define what could be accomplished with Bravo and their brand Sponser Kraft.
We worked with Bravo's creative teams to design an experience that could bring a branded Top Chef home.
We developed, deployed and maintained a scalable "microsite" under the bravo.com banner that leveraged WordPress as CMS that worked within Bravo's workflows.
Services
Design
Development Operations
Services Development
Strategy
UI Development
Platforms
Web
Mobile
On-Air Tie Ins
On Air Ads
“Top Chef Home Edition” is sponsored by Kraft Foods and serves as an online destination for fans to play along at home with “Top Chef.”
Bravo and Kraft crafted new on-air spots to promote the experience while the show aired. These spots drew audience members to the site and helped create an experience that bridged broadcast and digital.
Bring it Home
For Foodies at Home
The experience was an innovative, fun, and educational way for home chefs to challenge themselves and their friends with recipes, quizzes, games, and more, designed to expand users’ culinary knowledge.
The Singles Project
The Singles Project, Online and On-Air
A First In Television
A Whole New Reality
The Singles Project followed a group of young, successful New York singles as they searched for love and strove to conquer the city that never sleeps.
Viewers helped these undeniable catches overcome their hang-ups, which may include getting over an ex, managing their high expectations, or broadening their dating horizons so they could potentially find "the one."
Marking the first real-time dating docu-series in the U.S., each episode was shot and aired within the same week. This series takes transmedia to the next level as fans were able to interact with the cast and impact the show through social media like never before. Whether helping the daters pick out their outfits for a hot date or submitting a possible match, the sky was the limit with fan engagement.
Services
Strategy
Design
UI Development
Services Development
Platforms
Web
Drive Engagement
More Social
With ”The Singles Project” Fans could engage with cast members like never before and have the power to affect how cast members’ dating lives played out on the show.
Award Wining
A Creative Achievement
Evaluated by an Emmy jury panel of domain experts in interactive media, The Single's Project won the Emmy for Outstanding Creative Achievement In Interactive Media - Multiplatform Storytelling. A tribute to the excellent Bravo Team and their partners, all3media, Goodbye Pictures, and Lime Pictures.
Lisa Hsia, EVP Digital, Bravo and Oxygen
“’The Singles Project’ allows fans to interact with cast members and potentially affect the on-air story in ways that have never been done before through social media.
We’re breaking the fourth wall that separates cast members from fans. From chiming in on the Singles’ date outfits to identifying potential matches for the show – the possibilities for viewer interaction are limitless.
Getting Audiences Enaged
Bravo PlayLive
With PlayLive each week, fans could visit bravotv.com/playlive on their mobile phones, tablets, and desktops to play with Bravolebrities, friends, and other fans. With PlayLive, fans could predict what will happen next or voice their opinions on various topics and polls. Live voting results update on-air, changing in real-time during the broadcast as the audience reacted to what was happening in the show. Fans can cast votes, decide who's hot and who's not, and engage with an array of other interactive questions customized to what's happening on screen.
A Team Effort
For this new experience ADE worked with Bravo and our partner Megaphone Labs to define what a new interactive TV experiene could be.
We helped design the on-air graphics, and controller designs that were responsive web experiences.
Services
Strategy
Design
UI Development
Platforms
Mobile
Getting Audiences Engaged
Bravo created a "Participation TV" platform with PlayLive. With PlayLive people vote or interact with questions during a television program using their laptop, tablet or smartphone.
This experience was could extend through ads where Bravo partnered with their on-air talent and Old Navy to create a campaign and interactive experience that would extend into the commercial breaks. This integration signficantly reduced viewer churn during ad breaks.
What they said.
Aimee Viles
I’m really excited to watch how fans will react long-term to the blurring of entertainment and technology, the possibilities are almost limitless.
From live TV to social editions and programmed content to real-time promos, we’re going to continue to build what we see as a really incredible holistic fan experience"
Aimee Viles
Senior Vice President, Emerging Media & Digital Innovaton
NBC Universal, Bravo, Oxygen & Universal Kids*
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