Comcast
My Pregancy
The innovation initiative evolved into a company.
innovation
A New Platform to Enage
For this project we build a scalable solution that could evolve easily.
With an innovation initiative like "My Pregnancy" we wanted to be flexible to change as we found out more about how users engaged with the platform so we built componentized applications across flexible microservices
Services
Design
Development Operations
Services Development
Strategy
UI Development
Platforms
Mobile
Web
Comcast X1
INNOVATION
It Started as an Innovation Initiative.
While "My Pregnancy" was designed as a learning platform, the initial client engagement was with Kaiser who was trying to bridge the gap in patient care between the hospital and the home.
Comcast's ubiquitous, in-home, presence made the partnership with Kaiser a natural fit.
ENTERPRISE
That Became a Company
From an initial trial on Comcast's X1 platform this initiative eventually became the "Comcast Connected Health" platform.
This group later evolved into a joint venture between Comcast and United Healthcare and launched as a standalone company - Quil Health.
My pregnancy would track the user's timeline through the term of their pregnancy.
Each week we'd present a new set of content relative to the current point in their pregnancy timeline. Notified via alerts on their Xfinity cable boxes, prospective parents would be prompted to watch the related content on their cable box, or online via a responsive web experience.
89% of women face challenges finding information about topics related to their pregnancy and delivery.
Better Connections
We’re seeing providers who understand that the more connectivity and more platforms to reach patients, the better they are able to serve those patients.
This is making doctors’ treatment regimens more effective and patients are staying more engaged in their care
- Marc Siry - Vice President of Strategic Development Comcast
SHARING
A Family Affair
MyPregnancy was the first X1 app that accommodated multiple user accounts. This meant that couples and families could share content with each family members and across households and Comcast accounts.
Extending Provider's Reach
We’re seeing providers who understand that the more connectivity and more platforms to reach patients, the better they are able to serve those patients.
- Marc Siry - Vice President of Strategic Development Comcast
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